Resources
From the Chief Advisor's Desk...
If you would like to talk with Jim directly, please feel free to call him at (269) 373-1500.
- What's Your Next Big Idea?
- You are an entrepreneur. You are full of ideas, new paths, and creative juices. What should you do with all of this energy? First, let’s talk about the positive side of this. It is this energy that moves our country...
- What Numbers Drive Your Business?
- ‘Picture a small plane flying over the Atlantic Ocean. Halfway across the captain announces, “I’ve got bad news and I’ve got good news. The bad news is that the gauges aren’t working. We are hopelessly lost, I have no idea...
- Storytelling - The Secret to Engaging any Audience
- We all love a story, but we don’t love being trained, sold to, managed, or even coached. So, why don’t more of us use stories to train, sell, manage and coach? The way to really connect to a person, as...
- Supercharge Your Repeat Business!
- We have all heard the stats about the advantage of keeping our current customers – six times more expensive to bring new clients on then to get more business from existing clients. As if we were all trying to get...
- New Year, New Resolve
- Ahhhh…resolutions. Why is it that resolutions usually end in disappointment instead of accomplishment? Stating the goal or the resolution is a great first step, so why are we all so cynical about resolutions? Unfortunately, most of the time that first...
- Customer Service Can Mean Adding a Service
- It's December and that means that most people will be spending a fair amount of time shopping over the next few weeks. When you do this, notice how each company handles its customer service. Many companies have gotten better with...
- What's Your Website Done for You Lately?
- Ah, the age old question. Not that old I guess, since we have only had websites since August 6th, 1991, courtesy of internet’s inventor, Tim Berners-Lee. Can you believe that just a few months ago websites turned 20? They wouldn’t...
- So What Can We Do About a Tough Economy?
- We are starting to hear more and more bad news about the economy – again. Or, as Robert Zoellick, the World Bank President said, "The world is in a danger zone."* Now, I am not a doomsday person nor do...
- The Great Truths In Business
- So, the great thing about business is that a lot of it boils down to a few essentials. One of these truths is growth takes cash. Or more to the point, it takes money to make money. However, as we...
- Should They Stay or Should They Go
- We have all had ‘em. The customer you can't stand but can’t live without. At least once a year, you should look through your client list and do some real analysis on each client. Your analysis should determine: How profitable...
- AIDA - The Name Ever Marketer Needs to Know
- So, have you heard of AIDA? No, she isn't the next pop sensation. It is a simple acronym to make sure your marketing efforts don't go to waste. AIDA stands for Attention, Interest, Desire, and Action. If all businesses knew...
- Bottom Line First Approach
- As costs have soared for business owners many have not taken the step to re-think their pricing strategy. A number of years back this same scenario was playing out and one of our associates was working with a company to...
- It's Who You Know, so Get out There and Network
- This month, we discuss the old English proverb that states, "It's not what you know, but who you know that counts". Many think that you have to be born into the right circles or have a position that puts you...
- So do You Really Know Your Target Market?
- It has been well established that the number one marketing mistake small to mid-sized business make is not selecting a target market. I hear all kinds of excuses for not doing this, "I don't have the luxury of being able...
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