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Nexus Business Briefs

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Nexus Business Briefs - Your Next Great Idea
Your Next Great Idea Foster your creativity, and the creativity of your staff, to come up with your next great business idea. Despite evidence to the contrary, we tend to believe what we have had drilled into us from a...
Nexus Business Briefs - What Numbers Drive Your Business?
What Numbers Drive Your Business? You build the value of your business by building your business. It sounds simple, but it’s hard work. One way to determine the direction of your business is by tracking the numbers that drive it....
Nexus Business Briefs - Supercharge Your Repeat Business!
Supercharge Your Repeat Business! Did you know that it is six times more expensive to develop business from new clients than existing clients? Here are three ways to supercharge your repeat business. Make customers feel special It seems obvious, but...
Nexus Business Briefs - New Year, New Resolve
New Year, New Resolve It’s time to lay the groundwork for a successful new business year! Here is a list of actions you can take to start you off in the right direction. Conduct a Financial Check-Up Check your Profit...
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Nexus Business Briefs - What's Your Website Done for You Lately?
What's Your Website Done for You Lately? View your Website from the target’s perspective You may not be eBay or Amazon.com, but if you have a Website, you’re in the business of selling online. Most companies rely on Websites not...
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Nexus Business Briefs - So What Can We Do About a Tough Economy?
So What Can We Do About a Tough Economy? Advertise. Advertise. Advertise. Your first reaction in a slow economy might be to cut back on advertising, but can you really afford to go unnoticed? Don’t abandon your marketing efforts. Instead,...
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Nexus Business Briefs - Is it Time for You and Your Customer to Split?
Is it Time for You and Your Customer to Split? Identify and evaluate problem customers to determine when it’s time to restructure the relationship— or when it’s time to cut your losses and move on. Put a stop to...
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Nexus Business Briefs - 7 Tips for On-Target Marketing
7 Tips for On-Target Marketing Whether you’re a start-up business or an established firm, you need to continually market your business to maintain or increase awareness, attract new customers, grow market share or penetrate new markets, introduce new products or...
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Nexus Business Brief - It's All About Who You Know
Making Connections - It's All About Who You Know Plan to include more time to network with fellow professionals and potential clients this year. Business may be “busier” than ever, but don’t allow yourself to be trapped indefinitely in your...
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Nexus Business Brief - Catering to Your Customer the Gillette Way
Catering to the Customer Customize your products and services to appeal to basic customer groups Gillette, a division of Proctor & Gamble, had a stronghold when it came to men’s shaving products, but they were chasing Schick in the sale...
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