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Nexus Business Solution's Quarterly Newsletter

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Summer 2010
So, You Want a Loan? At some point, most small businesses will need to secure a loan in order to grow. In tough times that can be a difficult challenge. However, the better prepared you are, the better your chance...
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Spring 2010
Cold Feet for Cold Calls While there are many other tools to use in sales these days – email, social networks, direct mail, etc. the telephone is still one of the best ways to build relationships and one of the...
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Fall 2009
Good as Gold! Make quality a priority in everything you do. First, give your products or services a checkup. Are you giving customers the best you can at the price point you set? Is there anything you can do to...
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Summer 2009
SWOT Team You and your team can use SWOT, a strategic planning method, to reach a favorable desired outcome. SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a well-known strategic planning meth¬od that can help analyze the value...
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Spring 2009
Build Your Sales Base with a Blog A blog is a great online tool that can help you forge relationships with your customers – and potential customers – in order to solidify and increase your sales base. Reach out to...
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Winter 2008
Seven Steps to an Effective Marketing Plan You don’t need a long or complex marketing plan to increase sales. When it comes to creating a market¬ing plan, remember two things: you do need a plan, and the process of creating...
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Fall 2008
How to Survive in a Tough Economy Here are five tips to help you stay in the black. #1. Advertise. Advertise. Advertise. Your first reaction in a slow economy might be to cut back on advertising, but can you really...
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Summer 2008
The Coach: MVP On the field, courts, or in the office, successful coaches are getting more notice and may very well be their institutions’ “most valuable players.” Winning Ways. As a manager or owner, it is important that you coach...
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Spring 2008
Exit, Stage Left…or Right? Have you planned your exit strategy? You’ve had to consider and evaluate your product or service mix, location, competition, customer base, marketing, business growth, organization, and more. So much of your focus has been on beginning,...
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Winter 2007
Making Connections Plan to include more time to network with fellow professionals and potential clients this year. Business may be “busier” than ever, but don’t allow yourself to be trapped indefinitely in your office. Get out from behind your desk...
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Fall 2007
Know Your Target Market and Your Competition Insufficient knowledge of the marketplace and of your competition are two of the biggest stumbling blocks to business success. Awareness of your target market and your competition will help you create an effective...
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Summer 2007
These Employees are Not Your Parent’s Workforce. But They Can be Yours! While you may think a young professional will have “paid her dues” in one or two years, she may be looking to move up – or out –...
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Spring 2007
Are your business trips “taxing?” A little knowledge can help you to maximize your travel deductions. There are worse things than determining permissible travel deductions, but after navigating tax guidelines, you may be hard pressed to think of any. However,...
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Winter 2006
Have Yourself a Merry, and Green, Little Holiday Take steps to maximize your profits through the holidays and the coming months, whether this is your busiest — or slowest — season. It’s better to give, and fun to receive. Who...
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Fall 2006
Is it Time for You and Your Customer to Split? Identify and evaluate problem customers to determine when it’s time to restructure the relationship—or when it’s time to cut your losses and move on. Put a stop to problem clients...
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Summer 2006
Stop Hearing, Start Listening Your ability to listen may be the difference between keeping or losing a valued customer, engaging or alienating an employee, or capturing or losing new business. Here are a few tips on how you can become...
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Spring 2006
Six mistakes of small business - Know how to avoid common pitfalls In your early years of business, no matter how careful or knowledgeable you are, mistakes happen. Still, if you heed voices of experience, you can dodge many common...
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Winter 2005
Is it time for a price hike? The decision to raise prices is one of the most difficult choices executives make. Will existing customers flee to competitors? Will new customers look elsewhere? It may be impossible to predict the outcome,...
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Fall 2005
Keeping up appearances: How to make your point with style and win points with customers Would you take financial advice from an accountant with many visible tattoos? Entrust your life to a surgeon who couldn’t look you in the eye?...
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