Resources
Fall 2008
September 21, 2009
How to Survive in a Tough Economy
Here are five tips to help you stay in the black. #1. Advertise. Advertise. Advertise. Your first reaction in a slow economy might be to cut back on advertising, but can you really afford to go unnoticed? Don’t abandon your marketing efforts. Instead, look for ways to get more bang for your buck.
Think Non-Traditional Marketing Can’t Help You?
Think again! It’s time to save a slice of the advertising pie for online marketing. Online marketing channels can be very effective ways to reach and engage customers where they live — online. Use of channels such as e-mail and social forums is increasing each year. These new methods can help you to build a more personal relationship with potential clients, spread news of your products or services more quickly, and provide a great return on advertising dollars.
Company, Retreat!
Waving the white flag can be an energy booster. While there may never seem to be a good time to “take a break”, maybe it’s time to plan a one- or two-day “surrender” and go on a company retreat. Whether you’re an army of one or fifty, a day or two spent away from the office engaging in something other than business-as usual can be the perfect respite to get you and your staff rejuvenated and prepared to fight another day.
Save Energy, Save Money
Even though you can write off some or all of your utility expenditures, becoming too complacent and wasteful hurts your bottom line and the environment. Begin today to make your business more energy-efficient. Perform an energy audit on your business. Look at your heating and cooling systems, office practices, window seals, water use, the energy efficiency of your equipment, and equipment maintenance. You are sure to discover ways you can improve your energy efficiency.
Search Engine Spiders
Not your ordinary creepy crawler. Did you know that search engine spiders, programs that fetch web pages and feed them to search engines like Google, can track how often you update your website and may pass over sites with no updates? Some search engines may also downgrade their rankings for stale websites. When Google spiders miss a website, it is often for one of four reasons: there are few natural links from other websites, a site has been launched after a crawl, the site design is ineffective or faulty, or a site was temporarily unavailable during a crawl.
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