Resources
Spring 2009
September 22, 2009
Build Your Sales Base with a Blog
A blog is a great online tool that can help you forge relationships with your customers – and potential
customers – in order to solidify and increase your sales base. Reach out to more people online, inform customers, showcase your expertise, and keep customers coming back to your website for more. What’s a blog? A blog, or web log, is a site with regular entries of commentary, graphics, or video. Blogs are becoming effective business tools to augment conventional advertising, drive customers to
your website, and convert shoppers into buyers.
Catering to the Customer
Customize your products and services to appeal to basic customer groups Gillette, a division of Proctor & Gamble, had a stronghold when it came to men’s shaving products, but they were chasing Schick in the sale of women’s razors. That presented a challenge and an opportunity for growth for Gillette. When you look at how Gillette has proceeded to meet the challenge, there’s a lesson for businesses of all sizes on how to expand into a new niche. Evaluate your services or products. Think about the effectiveness of your services and products and evaluate them as if you were the customer. Is there room for improvement? For years women’s razors have been little better than a pink version of men’s razors, so Gillette saw room for lots of improvement.
Want to Make Your Workplace Greener?
Reduce, Reuse, Recycle to reduce your impact on the environment. Reduce the amount of paper you use by printing only what is necessary. Keep regular and redundant backups of all computer files to ensure that you will not lose any necessary documents. If you can, offer customers a way to review statements, purchase orders, etc. online. Reduce your energy consumption to reduce waste and reduce your energy costs. Conduct an energy audit. Review machine use, lighting, insulation. Ask employees to come up with innovative ways to save. You might want to offer a prize for the best solution.
Isn’t it Time You Went Green?
Make the world a greener place. And keep more green in your wallet. “Go green” now. It is the socially responsible thing to do to reduce pollution, conserve resources, and work towards achieving a sustainable energy plan. Businesses who get on board now are not only helping the environment, they are keeping more green in their wallets, building loyal customer bases, and creating innovative business solutions to problems that matter to all of us.
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