Resources
Spring 2010
March 15, 2010
Cold Feet for Cold Calls
While there are many other tools to use in sales these days – email, social networks, direct mail, etc. the telephone is still one of the best ways to build relationships and one of the most personal ways to reach customers. If you get cold feet just thinking of making a sales call, a little preparation can help you overcome your fears and begin to make successful calls.
Direct Mail – The Reports of My Death Are Greatly Exaggerated
With the many marketing channels available, you may be overlooking, or underutilizing, one of your best advertising channels – direct mail. There has been a lot of talk about the death of direct mail. Yes, it is crucial to utilize less costly methods of advertising, such as a website, online social media, email marketing, etc., and to market to clients according to their preferences. However, most businesses can also benefit by using all the tools in their tool belts – including direct mail.
Too Much Green?
Avoid the inevitable boredom with or backlash against “going green”
Before you join the hordes of “eco-friendly” businesses, be aware of the potential backlash against companies
who profess they are going green. Some consumers are frustrated with conflicting advice about being nvironmentally conscious or are just tired of hearing companies tout their new eco-awareness. They may doubt your sincerity or integrity if you are pushing a green agenda.
Where Oh Where Are Your Customers?
According to a recent Harris Poll, probably surfing the web. Having an online business presence makes good sense. A website can be a great marketing channel to capture customers who may not frequent brick and mortar
businesses. Consider this recent Harris Poll by Harris Interactive. In December 2009, a new poll found that internet users are spending an average of 13 hours a week online. (Usage varies – one in five adult users are online for two or fewer hours and one in seven are on for 24 hours or more.)
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