Resources
Summer 2007
August 25, 2009
These Employees are Not Your Parent’s Workforce. But They Can be Yours!
While you may think a young professional will have “paid her dues” in one or two years, she may be looking to move up – or out – in six months. What you need to know to keep the next generation of workers on board. In their work life, they want professional growth; flexibility; a great work environment; and strong
managers who will teach, challenge, and help them achieve their goals. As challenging as some of this new employee attitude may appear, the upside is that younger employees are looking for more collaborative management and more collaborative workplaces, and that could ultimately be to your advantage.
For Business Plans, It’s Just Write.
The most important part of your business plan is the process, so if you want to get it right, just write! Here’s what you need to know. Don’t worry, start writing. While you can hire a writer who specializes in business plan writing, you are still the key component in the process. If you write or participate actively in writing the business plan, you will gain a better sense of where you are and where you want to go through the process of researching, writing, and revising the plan. Have someone with professional knowledge of business plans review your work to ensure that it puts your best foot forward.
Are You Selling, or Marketing?
The ultimate goal of marketing is to make selling non-essential. Get to know the five “P”s of marketing: Product, Price, Place, Promotion, and Positioning. Use them to create a marketing strategy and to make selling a lot easier.
E-mail: time saver or time waster?
Feeling bogged down with checking, answering, sending, and
managing e-mails? If you kept a schedule of how much time you spent online, you would
probably be unpleasantly surprised at the amount of time you can waste on e-mail. Don’t let your e-mails derail your day’s work plan. Take control.
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