Resources
Summer 2009
September 22, 2009
SWOT Team
You and your team can use SWOT, a strategic planning method, to reach a favorable desired outcome. SWOT, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a well-known strategic planning meth¬od that can help analyze the value of a project or business venture. SWOT is best carried out by a team of people — a manager, an accountant, a salesperson, for example. So if you don’t have a broad representation in staff, ask professional friends and representatives of your target market to assist.
Cut Expenses to Increase Profit
7 ways to save in a tight economy. Outside of start-up expenses, what good is increasing sales if those sales cost you more than you pull in? This is a good time to review the last few months of expenses with a ruthless eye, trim the fat, and get the most you can out of each dollar you spend. Many small cuts can add up to larger savings, so question every expense, and remember that no expense is sacred.
T.M.I.?
Manage Your Information Overload. Phone calls, cell phones, e-mails, website updates, tweets, blogs, social networking sites, professional networking sites, RSS feeds — do you feel like you are spending too much time managing information and that you are constantly pulled away from work that requires your attention? You are not alone. Rest assured, you can take back control. First, block off time on your calendar for your billable work. If you work best early in the morning or later in the afternoon, be fairly ruthless about keeping that time sacred for work. Hang out your “do not disturb” sign, and do your best to tune out the information flow during those hours.
Why This Tweet May Not Be a Twit
While many of Twitter’s “tweets” may seem inane to outsiders, it may be unwise to belittle the idea of Twitter as a potential business application. Twitter is a free, social networking service and micro-blogging application that enables users to send and receive “tweets.” Tweets are 140-character text-based posts that are displayed on the user’s profile page and delivered to other users who have subscribed to follow them. The original goal of these tweets was to answer the question, “What are you doing?” As a user, you can restrict delivery of your tweets to friends, or allow anyone access to them. Users can send and receive tweets through the Twitter website, or through Short Message Service (SMS) or other applications such as Tweetie and Twit¬terrific or CoTweet for businesses. Service is free over the internet, but SMS may result in phone service provider fees.
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