Resources
Winter 2008
September 21, 2009
Seven Steps to an Effective Marketing Plan
You don’t need a long or complex marketing plan to increase sales. When it comes to creating a market¬ing plan, remember two things: you do need a plan, and the process of creating it is more important than the form the plan takes. These frequently recommended seven steps will get you started.
Put Your Accounting on the Fast Track
Choose your accounting software wisely to speed up bookkeeping. Accounting software on your computer can make bookkeeping a breeze. If you’re purchasing your first accounting software program or upgrading from a program that no longer meets your needs, do some comparison shopping to avoid potential pitfalls.
Do You Know Your ROAI?
In order to determine the effectiveness of your advertising, it’s important to evaluate your Return On Advertising Investment (ROAI). Response vs. return. When we advertise, we tend to assess success by response, and we can get hung up on how many hits our website received or how much our foot traf¬fic increased. But before you judge your advertising success or failure in terms of response, take some time to evaluate it in terms of return. How much money did your ad campaign bring in?
Take Control of Your Retirement
You’re probably more concerned right now with getting by and getting ahead. Yet, like many small business owners, you’re probably also con¬cerned about retirement, confused about the many choices available, and worried about the value of whatever funds you’ve squirreled away. Now is the time to learn more about the plans (and their tax benefits) that are available for self-employed and small business owners. Once you determine the savings plan that’s best for your situation, begin to “pay yourself first” by setting a little aside each week or month. You’ll be surprised at how quickly those savings can add up.
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